FMCG

AQL FMCG focuses on the distribution and trading of food, beverages, and daily consumer goods in both the Australian and Chinese markets.

AQL assists Chinese FMCG brands in entering Australia’s mainstream retail chains and online platforms, such as Woolworths, Coles, IGA, Harris Farm, Big W, Kmart, Target, and Amazon.

Similarly, AQL supports Australian FMCG brands in accessing China’s online and offline markets.

Services Offered by AQL FMCG

Feasibility Assessment for Chinese Brands Entering the Australian Market: Conducting initial evaluations to determine the viability of market entry.
Strategic Planning and Implementation: Developing and executing strategies for entering the Australian market.
Coordination with Australian Retail Chains: Communicating and coordinating with mainstream supermarkets and retail chains to secure shelf space following their requirements and procedures.
Logistics and Distribution in Australia: Arranging logistics services in Australia, including wearhousing, repackaging bulk goods into smaller packages and further processing if needed.
Promotion, Marketing, and Sales Activities: Organizing online and offline promotional campaigns, marketing, and sales initiatives in Australia.
Customs Clearance and Compliance Services in Australia: Managing customs clearance and related services, such as trademark registration and label compliance.
Market Entry Support for Australian Brands in China: Providing all the above services to assist Australian brands in entering the Chinese market.

Email: consulting@aqlholdings.com